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PoweredByCloud was the first major cloud computing conference to take place outside the US. Although other events have subsequently taken place, this year's conference will confirm the event as the Market Leader for business leaders and strategists in the space. Technology buyers and media from across Europe, the Middle East and Asia -- not just on the consumer side but also on the enterprise side -- are likely to be represented in force. If your company is serious about communicating with the paying early adopters in cloud, then our 2010 event is likely to be the best venue to do that.
 
 
Programme
DAY 1 – Monday 8th February
08 15   Registration
09 00   Opening remarks from the Chair
09 05   Keynote presentation
Glenn Dasmalchi, Technical Chief of Staff, CTO’s office, Cisco
09 30   Cloud business models - part 1
Fireside chat: thought leaders are quizzed to give their opinions and forecasts on cloud configurations and emerging business models. What are the strengths and weaknesses of public / private / hybrid / open source models?

Chair: Steve Wallage, Managing Director, BroadGroup Consulting

Panellists include:
Duncan Johnston-Watt, CEO, Cloudsoft Corporation
Treb Ryan, CEO, OpSource Inc
Alexis Richardson, CEO and co-founder, Rabbit Technologies Ltd
10 45   Refreshment and networking break
11 15   Pricing and service models around infrastructure / platform / software offerings
Our experts will present their latest data from both enterprise and SME sectors to illustrate:
  • how pricing models are accommodating transient usage; flexibility to switch to traditional licenses; cost based versus value based models
  • Total Cost of Ownership analysis – using specific data and case studies
  • Agreement on SLAs, provision of 100% uptime, providing sufficient scale to make cloud cost effective and viable
Chair: Steve Wallage, Managing Director, BroadGroup Consulting

Panellists include:
Michael Crandell, CEO, Rightscale
Steve Chisholm, CEO, Alchemy Plus
John Warnants, VP EMEA – Egenera
12 30   Financing & investing in cloud
Understand what VCs and private equity companies view as the main opportunities and risks that cloud computing presents. Hear their views on which business models will prevail.

Panellists include:
Alexander "Sasha" Galitsky, Co-Founder and Managing Partner, Almaz Capital Partners
Sean Seton-Rogers, Partner, PROfounders Capital
13 15   Lunch and networking break
14 15   Is the enterprise ready for cloud?
Industry leaders draw on case studies to debate this key question. How should enterprises approach the development of the processes, IT and business skills required to manage these new models? What’s the "low hanging fruit" for enterprise customers – how should they initiate / expand cloud usage while still meeting enterprise requirements for governance?

Panellists include:
Marion Howard Healy, Senior Associate, BroadGroup
Brian Naylor, EMEA Lead, Cloud Computing Client Engagements, Software Group, IBM UK Ltd
Simon Wardley, Software Services Manager, Canonical
15 15   Enterprise cloud case studies – part 1

Finance / Government / Manufacturing
  • How have these enterprises approached the adoption of cloud computing?
  • What quantitative and qualitative benefits have been realised? Is it a purely a cost-cutting proposition or is there more business value there? What does the ROI looks like? How is regulatory compliance risk managed – what are the legal uncertainties?
  • What experiences have their IT practitioners had regarding data protection/security, geographical location of data, integration, latency, strategic control and lock-in?
  • Government's plans for the "g-cloud" - how it fits into wider transformational government and shared services agenda
Chair: James Cotter, Partner, Information, Communications & Technology, Simmons & Simmons

Panellists include:
Ashley R. Davis, Managing Director, Datacenter Strategy, JPMorgan Chase
Robert Johnson, Executive Director, Head of Front Office Technology, Mitsubishi UFJ Securities International plc
Evangelos Kotsovinos, Vice President, Technology, Morgan Stanley
Bill McCluggage, Deputy Government CIO; Director of ICT Strategy & Policy, Office of the Government CIO and SIRO
Charles Newhouse, Head of Strategy & Design, Enterprise IT Services, BAE Systems

Cont after the break....
16 15   Refreshments and networking break
16 45   Enterprise cloud case studies – part 1 - continued
17 45   Close of day 1
   
    Open to all conference delegates and CloudCamp Mixer guests:
     
17 30 - 17 45   Registration (for non conference attendees)
     
17 45 - 18 00   Keynote
     
18 00 - 18 45   Un-panel
     
18 45 - 19 45   Reception, drinks & Pizza
DAY 2 – Tuesday 9th February
08 15   Registration
09 00   Opening remarks from the Chair
09 05   Keynote presentation
JP Rangaswami, Chief Scientist, BT Group
09 30   Cloud business models - part 2
Getting to the Cloud - what’s the journey?
  • how you migrate and at what speed?
  • how to link on-premise to cloud and one cloud to another
  • what flexibility you have to move into or out of the cloud
Chair: Brian Klingbeil, Managing Director EMEA, Savvis

Panellists include:
Mark Taylor, Senior Director, Developer and Platform Evangelism Group, Microsoft UK ltd
Neil Cohen, Director of Product Marketing, Akamai Technologies, Inc
Joan Byrne, EMEA SaaS Services Product Manager, Dell
10 45   Refreshment and networking break
11 15   Enterprise cloud case studies – part 2

Telecom / Media / Scientific Research
  • Cloud applications in the media, mobile, and game markets – which players will adjust their strategies to take advantage of the mobile cloud revolution?
  • How have these enterprises approached the adoption of cloud computing?
  • What quantitative and qualitative benefits have been realised? Is it a purely a cost-cutting proposition or is there more business value there? What does the ROI looks like? How is regulatory compliance risk managed – what are the legal uncertainties?
  • What experiences have their IT practitioners had regarding data protection/security, geographical location of data, integration, latency, strategic control and lock-in?
  • Telecom service providers - how they are developing their cloud packages; how are they differentiating their offerings? How are they using cloud?
Chair: Gerard M. Stegmaier, Esq. , Wilson Sonsini Goodrich & Rosati, P.C.

Panellists include:
Andy Parker, IS Operations Manager, Future Media & Technology, Channel 4
Phil Dally, Senior Enterprise Architect : OSS & IS Infrastructure, Orange UK
Michel Burger, Head of Now+ Services Architecture Strategy, Vodafone Group Services Ltd
Mark Beaumont, Group Manager - Product Development, International IT Solutions, Verizon Business
William O’Mullane, Gaia Science Operations Development Manager, European Space Agency
Paul Parsons, CTO & Chief Architect, The Server Labs
13 15   Lunch and networking break
14 15   Removing the obstacles to cloud deployment: technological and management advancements

What are the most promising enablers to remove obstacles to large scale roll-out of cloud? What advancements are being made with standardisation, testing, privacy, security?

Chair:
Tim Jackson, Chairman, Inflector LLC

Panellists include:
Tom Lounibos, President & CEO, SOASTA
Reuven Cohen, Founder and CTO, Enomaly
Miranda Mowbray, Senior Technical Contributor, Hewlett-Packard Labs Bristol
Alan Priestley, Director EMEA Enterprise Marketing, Intel
15 45   Refreshments and networking break
16 00   PoweredByCloud forecasts

Industry leaders will read the runes and give their view of the short and long-term future for cloud computing

Chair:
Tim Jackson, Chairman, Inflector LLC

Panellists include:
Simone Brunozzi, Technology Evangelist, Amazon Web Services, EU and APAC
Woody Rollins, CEO, Eucalyptus
Dr. Maik A. Lindner, Business Development Manager, SAP Research, CEC Belfast, SAP (UK) Limited
17 30   Close of conference
     
 
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